REJUVACATION - WE'RE OUT OF THE OFFICE UNTIL MONDAY, SEPT 10th 2018 READ MORE

 The question was:  What does the word "SOFUN" mean in the SOFUN Collection?

The answer is:  The word SOFUN is derived from our brands name SOfistaFUNk, It’s a mindset, a cross pollination of streetwear, athleisure and what people wear to relax and still feel fancy.  

Defined by what I call The New Subculture of Skirt Wearers, SOFUN is designed for the one's that don’t let fashions boundaries separate them from wearing what makes they're spirits soar because at the end of the day Fashion as it relates to clothing is ONLY Fabric and style is what the human adds to it.  

Sorta Like, your “wear-what-U-want-when-U-want card of Freedom and that is SO Much FUN To Me.  -Arlinda M.